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Read MoreImportant notice to customers — product packaging changesLearn More
NEW FOOD PACKAGING IN STORE NOW
From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.
We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.
There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.
Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.
Please note, our Infant Formula packaging will not be rebranded until later in 2019.
For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200
Product name changes
The amount of formula your baby needs depends on their age and stage. Every baby is so different, and their needs for milk feeds will also vary from day to day. Some might have some feeds close together and others further apart.
It’s recommended to let your baby guide you, because allowing your baby to self-regulate their own appetite will have positive effects on their eating behaviours when solids are started. Soon you’ll learn appetite cues for when your baby is hungry – for example making sucking noises or turning towards the bottle. Your baby will also let you know when they’ve had enough by stopping sucking or turning their head away. Not recognising these signs of hunger and fullness can lead to overfeeding and messing with your child’s ability to recognise they’re full. This is a problem that can lead to overeating and health problems later in life.
To help you, Bellamy’s Organic provides a feeding guide on the can to see how much formula to make in a bottle and how many feeds per day. Our feeding volume provides on the higher end of feeding volumes, as we need to take into consideration a range of baby weights at certain ages. Remember this information is just a guide and is for exclusive formula feeding, so if your baby is being mixed fed, they won’t need as much formula.
If your baby has plenty of wet nappies (six or more per day), is experiencing consistent weight gain as monitored by your healthcare professional, and is thriving and active, these are good signs that your baby is getting enough formula.
Take comfort in knowing that your baby knows when they need to feed or not. They’ll let you know in their own way. You just have to read the signs!
Check out our formula range here.
While we are unable to provide advice on general infant feeding due to the SIFECS Code, here are also resources you may refer to: