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Read MoreImportant notice to customers — product packaging changesLearn More
NEW FOOD PACKAGING IN STORE NOW
From August 2018, customers will notice our rebranded food packaging start to appear on shelf in all major stockists.
We are excited to announce our new packaging will start to appear on shelf from August 2018. This transition to new packaging will occur over a number of months. During this time there will be a mix of current and new packaging on shelf.
There are no major changes to these products, in some instances there is a small name change or slight recipe improvement, see below for the full details.
Products purchased via the website will be delivered to customers in our old packaging until the end of October. From November, products ordered from the website will be delivered in the new packaging.
Please note, our Infant Formula packaging will not be rebranded until later in 2019.
For any questions, connect with our team of accredited practising Dietitians on +61 3 6332 9200
Product name changes
Because a baby’s immune system is not fully developed when they are born, they initially get antibodies from their mothers. While they are in the womb, they get the antibodies through the placenta, which is why they will have strong defenses against viruses, bacteria and fungi when they are born.
Once the baby is born, they will continue to receive antibodies through their mother’s breast milk, though the amount of protection will reduce steadily over the first few months. This protection that is passed from mother to child is called passive immunity.
All five essential types of antibodies are present in breast milk, which is why, according to Wellness.com, babies who are breastfed early on are less susceptible to infection.
Babies cannot produce their own antibodies until they are around two to three months old, and their immune systems are not fully developed until about six months. This means that there is a period between three and six months when a child’s defences are lowest, while their immune system gets up to speed in order to produce antibodies at the normal rate.
Has this been your experience with your child’s health?