What is Beta Genica-8™

We know you have been wondering what are the differences between our newly launched Beta Genica-8™ and our Classic range of formulas. Whilst both formulations are certified organic and made here in Australia from premium ingredients, Beta Genica-8™ additionally contains:

• Organic A2 Protein Milk
• Bifidobactium Lactis BB-12 Probiotic
• Dual prebiotics GOS & FOS blend
• Lutein
• Super Premium Packaging (with an easy access scoop clipped under our tamper evident lid)

The name, Beta Genica-8™ is derived from the A2 beta casein protein that is used in the formulation. The -8 comes from the 8 benefits and/or ingredients of the product. It’s everything you love from our classic range plus more!

What is A2 protein milk?

Regular cow milk contains two main types of beta casein protein, A2 protein and A1 protein. Beta Genica-8™ uses milk from cows chosen to naturally produce only the A2 protein type and no A1. This is naturally occurring and not created through genetic engineering or other technological processes. Some people who experience issues drinking regular cow milk may experience benefits when they switch to milk containing only the A2 beta-casein protein.

Additionally, we use only certified organic A2 protein milk, exclusively sourced from dual-certified Australia organic cows, bred to naturally produce only the A2 beta-casein protein milk. Only 0.01% of the world’s dairy is certified organic A2*.

Beta Genica-8™ is available for purchase at FairPrice Finest, FairPrice Xtra, Lazada, Redmart, Shopee and more coming soon! Visit our stockists here

Sources:

Mintel Group Ltd., Global New Product Database (GNPD), Growing Up Milk (one year and above), Cow Milk, Global, May 2020

Metrix, Global Organic A2 Milk Production Report, February 2021

KPMG – Global Organic Milk Production Market Report